Problem Statement / Business Challenge

Legacy gold-buying models required in-store visits and lump-sum payments.
Limited convenience and reach, especially for EMI-seeking customers.
Manual EMI management increased operational load and human errors

Objectives / Goals

Build a user-friendly digital platform for gold purchases with EMI options.
Enable remote access to gold buying without physical store dependency.
Automate EMI processing and reduce manual interventions.
Design a scalable system for faster updates and 3rd-party integrations.
Enhance customer experience with intuitive design and onboarding.

Our Approach / Strategy / Solution

Migrated the gold purchase journey to an intuitive web platform with EMI functionality.
Implemented automated EMI scheduling and tracking to reduce paperwork and backend load.
Used microservices architecture for modular scalability and faster rollout of features

Technology Stack

Frontend: React.js
Backend: Java Spring Boot (Microservices-based)
Databases:
- MySQL: Structured data – transactions, EMI schedules, customer info
- MongoDB: Unstructured data – user behavior logs, product info
Architecture: Microservices for modular and independently deployable services

Team Involved

1 Project Manager
2 Frontend Developers
2 Backend Developers
1 QA Engineer
1 DevOps Engineer
1 UX Designer

Duration

14 Weeks from requirement analysis to final deployment

Business Outcome/Benefits

Customer Reach Expanded by 40–60%
Enabled online purchases across locations without the need for store visits.
Sales Conversions Improved by 25–35%
EMI options increased purchase frequency, especially among younger demographics.

Key Takeaways

Digital-first transformation in legacy sectors like gold retail can unlock exponential growth.
EMI features not only improve affordability but also widen the customer base.
Scalable architecture prepares the business for future expansion with minimal effort.
Improved user experience directly correlates to reduced support costs and higher retention.

Nitin Agarwal

Nitin Agarwal is a veteran in custom software development. He is fascinated by how software can turn ideas into real-world solutions. With extensive experience designing scalable and efficient systems, he focuses on creating software that delivers tangible results. Nitin enjoys exploring emerging technologies, taking on challenging projects, and mentoring teams to bring ideas to life. He believes that good software is not just about code; it’s about understanding problems and creating value for users. For him, great software combines thoughtful design, clever engineering, and a clear understanding of the problems it’s meant to solve.

From Showroom to Smartphone: Modernizing the Gold Purchase Journey

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