sales@wildnetedge.com
+1 (212) 901 8616
+1 (437) 225-7733
Problem Statement / Business Challenge
Independent musicians struggled with high commission fees, fragmented sales tools, and limited live sales capabilities. Traditional platforms also blocked direct fan relationships, limiting engagement and revenue.
Objectives / Strategy/Solution
1. We developed Uru Uru, a native iOS app that empowers independent musicians to:
- Upload music and manage albums directly.
- Set prices and generate QR codes for instant purchases.
- Enable secure, real-time transactions via Apple In-App Purchase.
- Promote music through social links and personalized fan engagement.
2. The app ensures intuitive use for both artists and fans while eliminating platform fees and enhancing real-time sales during performances.
Technology Stack
- Frontend: Swift (iOS).
- Backend: Node.js with Express.js.
- Database: MongoDB.
- Cloud Hosting: AWS.
- QR Code: Google ZXing Library.
- Payments: Apple In-App Purchase API.
- Analytics: Firebase.
Team Size
- 1 iOS Developer.
- 1 Backend Developer.
- 1 UI/UX Designer.
- 1 QA Engineer.
Duration
- 10 Weeks (Design to App Store Launch)
Business Outcome/Benefits
- 100% Revenue Retention: Artists keep full earnings with no commission fees.
- 30–40% Boost in concert sales via QR code-based transactions.
- 85% User Satisfaction reported for ease of uploading and selling music.
- Stronger Fan Engagement: Direct connections enable loyalty and content sharing.
Conclusion
Uru Uru revolutionizes how independent artists monetize their music by providing a fee-free, user-friendly, and scalable platform. It enhances fan interaction, boosts live sales, and grants musicians full control over their content and revenue.