Problem Statement / Business Challenge

Independent musicians struggled with high commission fees, fragmented sales tools, and limited live sales capabilities. Traditional platforms also blocked direct fan relationships, limiting engagement and revenue.

Objectives / Strategy/Solution

1. We developed Uru Uru, a native iOS app that empowers independent musicians to:

Upload music and manage albums directly.
Set prices and generate QR codes for instant purchases.
Enable secure, real-time transactions via Apple In-App Purchase.
Promote music through social links and personalized fan engagement.

2. The app ensures intuitive use for both artists and fans while eliminating platform fees and enhancing real-time sales during performances.

Technology Stack

Frontend: Swift (iOS).
Backend: Node.js with Express.js.
Database: MongoDB.
Cloud Hosting: AWS.
QR Code: Google ZXing Library.
Payments: Apple In-App Purchase API.
Analytics: Firebase.

Team Size

1 iOS Developer.
1 Backend Developer.
1 UI/UX Designer.
1 QA Engineer.

Duration

10 Weeks (Design to App Store Launch)

Business Outcome/Benefits

100% Revenue Retention: Artists keep full earnings with no commission fees.
30–40% Boost in concert sales via QR code-based transactions.
85% User Satisfaction reported for ease of uploading and selling music.
Stronger Fan Engagement: Direct connections enable loyalty and content sharing.

Conclusion

Uru Uru revolutionizes how independent artists monetize their music by providing a fee-free, user-friendly, and scalable platform. It enhances fan interaction, boosts live sales, and grants musicians full control over their content and revenue.

Nitin Agarwal

Managing Director (MD) Nitin Agarwal is a veteran in custom software development. He is fascinated by how software can turn ideas into real-world solutions. With extensive experience designing scalable and efficient systems, he focuses on creating software that delivers tangible results. Nitin enjoys exploring emerging technologies, taking on challenging projects, and mentoring teams to bring ideas to life. He believes that good software is not just about code; it’s about understanding problems and creating value for users. For him, great software combines thoughtful design, clever engineering, and a clear understanding of the problems it’s meant to solve.

Uru Uru – Empowering Independent Musicians to Sell Music Directly (USA)

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