sales@wildnetedge.com
+1 (212) 901 8616
+1 (437) 225-7733
- Legacy gold-buying models required in-store visits and lump-sum payments.
- Limited convenience and reach, especially for EMI-seeking customers.
- Manual EMI management increased operational load and human errors
Objectives / Goals
- Build a user-friendly digital platform for gold purchases with EMI options.
- Enable remote access to gold buying without physical store dependency.
- Automate EMI processing and reduce manual interventions.
- Design a scalable system for faster updates and 3rd-party integrations.
- Enhance customer experience with intuitive design and onboarding.
Our Approach / Strategy / Solution
- Migrated the gold purchase journey to an intuitive web platform with EMI functionality.
- Implemented automated EMI scheduling and tracking to reduce paperwork and backend load.
- Used microservices architecture for modular scalability and faster rollout of features
Technology Stack
- Frontend: React.js
- Backend: Java Spring Boot (Microservices-based)
- Databases:
- MySQL: Structured data – transactions, EMI schedules, customer info
- MongoDB: Unstructured data – user behavior logs, product info
- Architecture: Microservices for modular and independently deployable services
Team Involved
- 1 Project Manager
- 2 Frontend Developers
- 2 Backend Developers
- 1 QA Engineer
- 1 DevOps Engineer
- 1 UX Designer
Duration
- 14 Weeks from requirement analysis to final deployment
Business Outcome/Benefits
- Customer Reach Expanded by 40–60%
Enabled online purchases across locations without the need for store visits. - Sales Conversions Improved by 25–35%
EMI options increased purchase frequency, especially among younger demographics.
Key Takeaways
- Digital-first transformation in legacy sectors like gold retail can unlock exponential growth.
- EMI features not only improve affordability but also widen the customer base.
- Scalable architecture prepares the business for future expansion with minimal effort.
- Improved user experience directly correlates to reduced support costs and higher retention.