- Fragmented communication and load tracking relying on spreadsheets and phone calls.
- No unified digital system for managing multiple fleets, jobs, or porters.
- Lack of real-time visibility for dispatchers and managers.
- App needed to serve both enterprise and non-tech-savvy porter users.
Objectives / Goals
- Design a user-friendly dashboard for fleet management with real-time updates.
- Develop simplified porter workflows including GPS tracking and job status updates.
- Create modular UX components to support future feature expansion.
- Deliver high-fidelity interactive prototypes to visualize product flow for stakeholders and investors.
Our Approach / Strategy / Solution
- Conducted discovery with client and logistics supervisors to map critical workflows.
- Identified user journeys for managers and porters to remove friction points.
- Built UX wireframes, interactive dashboards, and detailed load assignment panels.
- Designed incident reporting, notifications, and company-switching modules for advanced use cases.
Technology Stack(Design Phase Only)
- Tools: Figma, Adobe XD (for UI/UX prototyping)
- Process: Design Sprints, Stakeholder Interviews, Journey Mapping
- Handoff: Developer-ready assets (CSS guide, screen flows, responsive grids)
Team Involved
- 1 UX Designer
- 1 UI Designer
- 1 Business Analyst
- 1 Project Manager
- Client-side SME for logistics domain
Duration
- 3 Weeks – from stakeholder onboarding to final prototype delivery
Business Outcome/Benefits
- Investor-Ready Prototypes used in funding outreach and stakeholder presentations
- Clear Product Vision with defined modules and a phased development roadmap
- Developer Handoff Assets packaged for future execution by internal/external teams
- Strategic Readiness for relaunch when budget and business priorities align