Fleet Management App Designing a Scalable Logistics Platform for Heavy Load Coordination – Australia

  • Fragmented communication and load tracking relying on spreadsheets and phone calls.
  • No unified digital system for managing multiple fleets, jobs, or porters.
  • Lack of real-time visibility for dispatchers and managers.
  • App needed to serve both enterprise and non-tech-savvy porter users.

Objectives / Goals

  • Design a user-friendly dashboard for fleet management with real-time updates.
  • Develop simplified porter workflows including GPS tracking and job status updates.
  • Create modular UX components to support future feature expansion.
  • Deliver high-fidelity interactive prototypes to visualize product flow for stakeholders and investors.

Our Approach / Strategy / Solution

  • Conducted discovery with client and logistics supervisors to map critical workflows.
  • Identified user journeys for managers and porters to remove friction points.
  • Built UX wireframes, interactive dashboards, and detailed load assignment panels.
  • Designed incident reporting, notifications, and company-switching modules for advanced use cases.

Technology Stack(Design Phase Only)

  • Tools: Figma, Adobe XD (for UI/UX prototyping)
  • Process: Design Sprints, Stakeholder Interviews, Journey Mapping
  • Handoff: Developer-ready assets (CSS guide, screen flows, responsive grids)

Team Involved

  • 1 UX Designer
  • 1 UI Designer
  • 1 Business Analyst
  • 1 Project Manager
  • Client-side SME for logistics domain

Duration

  • 3 Weeks – from stakeholder onboarding to final prototype delivery

Business Outcome/Benefits

  • Investor-Ready Prototypes used in funding outreach and stakeholder presentations
  • Clear Product Vision with defined modules and a phased development roadmap
  • Developer Handoff Assets packaged for future execution by internal/external teams
  • Strategic Readiness for relaunch when budget and business priorities align

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